{"product_id":"ph-9781838660512","title":"Phaidon Nike: Better is Temporary","description":"\u003cmeta charset=\"utf-8\"\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eTHIS IS A PRE-ORDER. ALL ORDERS WILL SHIP AFTER 12\/14. ALL SALES ARE FINAL\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePhaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. \u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. \u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeginning with \"Breaking2\", an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.\u003c\/span\u003e\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStyle: \u003c\/span\u003ePH-9781838660512\u003c\/p\u003e \u003cstyle type=\"text\/css\"\u003e\u003c!-- td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;} --\u003e\u003c\/style\u003e","brand":"PHAIDON","offers":[{"title":"Default Title","offer_id":67821717389364,"sku":"11752698","price":22.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6537\/9124\/files\/PH-9781838660512.jpg?v=1792836065","url":"https:\/\/mixix.shop\/products\/ph-9781838660512","provider":"NATALI BRACHA","version":"1.0","type":"link"}